Rally (RLY) is a social token-oriented technology that allows innovators to create their own token and a digital economy around it. Streamers, artists, singers, gamers, sports, and general content creators may use this method to tap into their communities and give incentives and rewards to recruit, maintain, and monetize their audiences.The network's utility and governance token, RLY, has a maximum supply of 15 billion tokens that will be distributed over an eight-year period. As an incentive, Rally gives community activity incentives to creator communities that are active on the site. Each token holder receives a proportional part of the community's rewards, implying that the community as a whole benefits directly from each individual member's activities.