The Measurable Data Token (MDT) intends to establish a decentralized data market in which data suppliers and buyers can securely and anonymously exchange data. Measurable AI will also supply organizations with accurate, real-time and actionable consumer insights. The MDT coin is an ERC-20 token that is used to pay for data purchases and incentive programs for users.The MDT token is the utility token that drives the Measurable Data Token ecosystem, as data buyers must pay in MDT tokens and users will be reimbursed in MDT tokens. The MDT token is a denominator that connects consumers, data suppliers and data purchasers. It rewards users for giving anonymous data pieces while also enabling a more efficient trading model for data buyers and sellers.The MDT token will be based on the Ethereum blockchain and will be used to reimburse ecosystem partners and users for data exchange via the MDT solution.